menu

About Crafty Tales

About Crafty Tales

“Crafty Tales is the company I have grown with Sandra Davison. We believe passionately in the power of story telling and like to think of ourselves as the torch bearers for traditional folk lore and fairy tales. We feel it is extremely important to keep these stories alive by telling them to small children and encouraging their parents to to do the same. Story telling is a simple way of igniting a child‘s imagination and encouraging their creativity. Combining the stories with craft, drama, music and games provides a rounded, stimulating experience, which above all, is brilliant fun.”
Deva Armstrong, Crafty Tales founder

Deva Armstrong

Deva worked in theatre up until her two children were born. She specialised in stage-management, but also included puppetry, props making and scenic art in her portfolio of talents! Her joy of crafts stems from creating stage-props from whatever was to hand, and her love of stories comes from voracious reading while on tour as a child with her theatrical parents. After her children were born she worked as a muralist, with music and drama sessions as a sideline. However, due to popular demand, Crafty Tales took over, and now she can only hope that the children enjoy the sessions as much as she does!

Sandra Davison

Sandra worked in publishing  before stopping to have three children and raise her family. She comes from an art background having trained in graphic design. Deva and Sandra work well together and have so much fun working on the craft packs. It is so exciting to develop a product that can help children be creative and achieve through art, craft and imaginative play.

Julie Holloway

Julie’s love of storytelling is rooted in her love of communication and has been a central part of her life as a performer. Trained at drama school in London, she has acted in theatre in the UK and France, wowing critics and audiences in both London and Paris and has featured on Television in Eastenders, Casualty and The Bill. Since having her two children, Julie has turned her skills more towards drama facilitation, which includes working for ‘Stagecoach’. She really enjoys working with children and has entertained and encouraged babies, pre-schoolers and their parents with music, drama and storytelling.

Lynne Dahl-Neilsen

Lynne was born in Skegness (Skeggy) into a family that taught ballroom dancing and ran the successful dancing school, the 'Skegness Chics'. Lynne was, naturally, dancing by the age of two and later trained at the Arts Educational Trust School, studying drama, ballet, tap, singing and modern dance. But the world of dance was tough and rootless, a living wage a necessity, and so Lynne ended up in a “proper” job, spending her leisure time both on and backstage at the Questors Theatre in Ealing.

Marriage, followed by three boys and a girl (there is a little of Posh Spice in her) proved to be the most thrilling, enriching and fulfilling experience of her life. “Proper” work went out of the window. Lynne became a registered childminder and then, with gentle encouragement from a great friend, opened up a pre-school music group named 'Top of the Tots', which ran with great success in halls and nurseries in the South London area. Illness spelled the end of “Top of the Tots” but on return to good health Lynne joined the staff of “Little Munsters” nursery in Teddington. Lynne worked happily in this marvellous environment for ten years until the nursery closed its doors in 2009.

Lynne says “By great chance I bumped into a truly wonderful lady named Deva, who offered me work at Crafty Tales. I now feel I have the very best job in the world, combining my two grand passions in life - entertainment and a love of children. One of the greatest things I gave my own family was the ability to express themselves and to take part. Now I help other children do the same. When I see those eager, bright faces looking up at me in my classes, I tell myself that I have had more than my fair share. Parents, enjoy these very happy and precious years.”